The key objective of public affairs work is to support clients in situations where public policy intersects business interests.
PBN Hill+Knowlton Strategies provides integrated solutions to shape that policy through public opinion. By melding traditional and digital communications techniques with political acumen, our campaigns position an issue so its merits gain popular support – allowing decision makers to understand the rational, emotional and political strengths of our positions.
To do so, we design campaigns based on four pillars:
- Research places the issue in the context of public opinion and guides effective messaging and delivery.
- Social and traditional media strategies create initial awareness, educate targeted audiences and shape the online conversation.
- Ally development builds a base of support around shared interests. Grassroots and constituent relations campaigns are designed to create "connections" between elected officials and our clients’ issues.
- Direct advocacy takes advantage of the successes in the other three campaign pillars to deliver popular support along with the rationale.