The international sports movement, global sports fans and corporate sponsors are focused on the countries of the former Soviet Union. Russia just demonstrated its prowess in organizing world class sporting events in the hugely successful summer 2013 Kazan Universiade. All eyes are on the CIS region as Sochi prepares to host the 2014 Olympic Winter Games and Baku gears up for the inaugural 2015 European Games. Football fans are already looking beyond next year's Fifa World Cup in Brazil to 2018, when Russia will host the tournament for the first time.
PBN Hill+Knowlton offers clients knowledge and insight into leveraging the major sporting events scheduled to take place across Russia and the wider CIS region over the coming years. We work closely with Hill+Knowlton Strategies' award-winning global team of more than 100 sports marketing and sponsorship professionals, the largest and most respected in the profession. Many of the world's biggest brands, teams, leagues and governing bodies have relied on H+K, including the IOC for more than a decade as well as the Beijing 2008, Vancouver 2010 and London 2012 Olympic Organizing Committees. The successful Athens 2004, London 2012 and PyeongChang 2014 Olympic Bid Committees all depended on H+K unparalleled expertise. H+K did more London 2012 major sponsor work than any other agency, including outstanding projects for adidas, Aviva, BP, Holiday Inn, OMEGA, P&G, Ticketmaster and Visa.
PBN Hill+Knowlton’s current sports clients include Eurosport, Jet Set Sports and Visa and P&G’s Sochi 2014 activation programs.