Visa: Maintaining Market Leadership
Visa is the leading payments technology company in Russia and Ukraine. For the past three years, PBN Hill+Knowlton Strategies has served as Visa’s public affairs and corporate communications advisor in both countries.
We have developed corporate relations strategy for clients, regulators, cardholders, employees and the media. On a daily basis, we manage media relations, executive positioning, new product launches, Olympic sponsorship activation (London 2012, Sochi 2014), CSR and writing corporate newsletters, speeches and press materials. The firm also provides public affairs services on efforts to implement national payment systems in both Russia and Ukraine. PBN H+K also assisted Visa in successfully resolving an investigation by the Russian Federal Antimonopoly Service into claims of anti-competitive activities by the company. The bottom line: last year Visa had the largest share of voice among credit card companies in both Russia and Ukraine.