Vestas: Promoting Wind Power in the CIS
To gain a deeper understanding of decision-makers and issues in Russia, Ukraine and Kazakhstan, Vestas retained PBN Hill+Knowlton Strategies to develop a set of maps that would aid the company in its business development in these three countries.
We outlined the formal chain of command of officials in the decision-making hierarchy, as well as the informal relations between officials and business, including state-controlled companies and private business covering the renewable energy sector in each country. PBN H+K Strategies provided Vestas with information on major public policy issues, as well as short- and long-term initiatives being pursued by both the executive and legislative branches in these three markets. The reports underscored the geopolitical influences for each market, such as G8 initiatives, WTO membership, EU integration and cooperation, the Customs Union and the influence of Russia and China in the region.