UMC/MTS: Responding to an Evolving Telecoms Market

For more than a decade, PBN Hill+Knowlton Strategies provided market positioning and public affairs services to UMC, the oldest mobile services provider in Ukraine, which was subsequently purchased by Russia’s MTS.
UMC/MTS: Responding to an Evolving Telecoms Market
PBN Hill+Knowlton Strategies assisted the company in maintaining a working dialog with government regulators and members of parliament and actively worked on establishing a legal framework that allowed the company to operate in Ukraine’s GSM market.  Upon MTS’ acquisition of UMC, PBN H+K conducted an evaluation of potential business risks for the company in Ukraine and developed plans to mitigate them.