Tinkoff Credit Systems: Perception is reality
Tinkoff Credit Systems, a leading Russian consumer finance company, hired PBN Hill+Knowlton Strategies in 2014 to help formulate its strategy around new legislation on consumer lending.
We carried out a perception study across key stakeholder groups to identify attitudes toward the industry and perceptions of the client within its peer group. We supplemented this insight with an analytical survey of international experience in regulating consumer borrowing. Based on this understanding, we helped the client outline key messages for government and media outreach, as well as designing a comprehensive plan for cooperation between consumer lenders in order to address the most pressing complaints about the industry and counter commonly voiced criticisms.