Rosneft: Building an International Profile
In 2011, PBN Hill+Knowlton Strategies was engaged by Rosneft to conduct an international positioning program for this Russian oil company.
The first phase was a comprehensive research and corporate positioning program, which identified Rosneft’s unique positioning, core messages and communications strategy. The firm continues to assist the Russian oil company in implementing the campaign, which involves internal communication and capacity development, high-level communications strategy development and tactical implementation plans with the goal of raising Rosneft’s profile internationally. PBN H+K Strategies began its work for Rosneft by editing, designing and producing their annual reports for three consecutive years. Rosneft’s 2008 Annual Report was named the “Best English Language Report” by the Russian Trading System.