Renaissance Group: A Corporate Revival
By 2006, Renaissance Capital was widely known as Russia’s leading investment bank. The problem was that the company was more than an investment bank and about more than just Russia.
The company hired PBN Hill+Knowlton Strategies to unveil a new major corporate restructuring and rebranding for the Renaissance Group and its four businesses in investment banking, asset management, consumer finance and private equity. This included an extensive corporate positioning program in Russia, Ukraine, Kazakhstan, Africa, the United Kingdom and the United States, including refining the firm’s core values, introducing a new corporate identity, developing a new corporate website and brochure and launching a revamped media relations program. The firm also designed and managed an internal communications program, including a firm-wide monthly e-newsletter.