QNET: Building a positive profile in Kazakhstan
From 2012-2015, PBN Hill+Knowlton Strategies was retained by QNET, one of Asia's leading direct selling companies, to reverse a spate of high-profile negative media coverage in Kazakhstan.
We established a press office, arranged a detailed media briefing and interviews and launched a broad-spanning media outreach program, including a series of statements for the Kazakhstani and Russian media and arranging testimonials of QNET products with journalists and beauty bloggers. Our team launched and maintained a corporate blog on the Yvision platform to have a direct dialogue with potential and existing clients. The first post on the blog about the legality of the business had 23,500 views and still continues to receive more new visitors and comments.