Lufthansa: Lift off

PBN Hill+Knowlton Strategies provided Lufthansa with strategic communications planning, marketing and media relations services including press releases, media events, press tours, coordinating interviews and commentaries; and promotional events in 2006-2007.
Lufthansa: Lift off
The firm organized a press trip to Hamburg for the new Moscow-Hamburg route; gave media management support to Lufthansa’s celebration of 10 years in the Russian cities of Kazan and Perm; and created a public relations plan for the celebration of 15 years of Lufthansa service to Ukraine.  PBN H+K Strategies additionally launched the public campaign for Lufthansa Private Jet (LPJ), a new offering from Lufthansa allowing clients to fly by private jet to any location in the world.