LG Electronics: Life’s Good in Ukraine
In 2008-2009, PBN Hill+Knowlton Strategies provided LG Electronics with high-impact media relations, special events and B2B and B2C promotional activities.
As a result of our efforts, LG Electronics doubled its presence in the Ukrainian mass media from 2007 through 2009. PBN H+K Strategies secured the publication of more than 400 articles per month in the Ukrainian print and electronic mass media. Market share in one of the company's key product groups, mobile phones, increased from 3% to 15% in 2009 in Ukraine.