Kingfisher and Castorama: Russia — New home improvements
The leading UK-headquartered retail group Kingfisher hired PBN Hill+Knowlton Strategies to announce its investment strategy in Russia during a visit by Kingfisher's Chief Executive Ian Cheshire as part of a UK Trade & Investment initiative in Moscow led by British Prime Minister David Cameron.
The firm currently provides comprehensive public affairs, public relations and CSR services to Kingfisher’s flagship store in Russia, Castorama. We have managed press launches for new stores and new retail formats, supported special marketing initiatives and arranged for executive profiles in leading Russian business and trade journals. We prepared the DIY retail chain’s crisis communications plans and have helped to respond to crises relating to natural disasters, litigation, and customer and employee accidents at individual stores.