Instagram: Reaching New Communities

PBN H+K’s work for Instagram in Russia, began in 2014 and included educating audiences about the most recent developments on the platform, rolling out new interface features and updates, handling policy and privacy issues and promoting and leveraging public content to grow the user base.
Instagram: Reaching New Communities
Recent assignments include: supporting local Worldwide InstaMeet events across Russia, launching advertisements in the country, working with celebrities and brand ambassadors to promote the app across Russia, generating extensive coverage of the company’s 5th anniversary and securing high-profile feature interviews with key spokespeople and members of the community.