GlaxoSmithKline: Cervical Cancer Education in Ukraine

GlaxoSmithKline wanted to educate women about cervical cancer and new preventive methods and to create a public dialogue on the issues.
GlaxoSmithKline: Cervical Cancer Education in Ukraine
So, in cooperation with the Ministry of Health and respected NGO partners, PBN Hill+Knowlton Strategies conducted an educational campaign targeting the general media and women. Our highly successful education campaign increased awareness among target audiences about cervical cancer prevention methods through the distribution of printed materials in hospitals, private clinics, women’s health consultancies and other institutions and through generating extensive coverage in the general media and women’s magazines.