FlyDubai: Opening Kazakhstan
PBN Hill+Knowlton Strategies supported Flydubai’s inaugural flights to Almaty in 2014 and to Astana in 2015.
These events received broad coverage in the Kazakhstani traditional and social media. We organized a series of meetings with key Almaty media to present the company to editors-in-chief, consulted on marketing communications and the organization of a gala dinner. The big challenge in the project was arranging a press conference in Almaty airport involving Almaty and Dubai mayors. Thanks to our coordinated efforts and work with government institutions, journalists were able to attend a press conference straight after landing and also to take photos on the runway.