Ferrero: Sweet Success in the CIS
Ferrero is one of the top international confectionery companies in the CIS, with a production facility in Vladimir and an extensive product portfolio.
The firm has provided “soup-to-nuts” services to Ferrero, from media relations and corporate positioning when opened its production facility in Vladimir to the development of its Russian CSR program to consultation on product safety, technical regulations and other policy issues. When an intellectual property dispute involving its Raffaello trademark arose, PBN H+K provided successful litigation support in Russia, Ukraine and Kazakhstan. And, we developed a comprehensive crisis communications plan for Ferrero’s operations in Russia, Ukraine, Kazakhstan, and Belarus.