Eurosport: Unfair Play

Eurosport, the leading European sports entertainment group, hired PBN Hill+Knowlton Strategies to manage a crisis when, following unsuccessful contract renewal negotiations, a Russian satellite TV provider and Ukrainian cable operator both announced that Eurosport's channels would be dropped from their channel lineups.
Eurosport: Unfair Play
Both providers initiated ongoing misinformation campaigns to discredit Eurosport, among other operators and subscribers. PBN H+K Strategies implemented an immediate crisis management program to protect and strengthen Eurosport’s franchise in Russia and Ukraine.