Esentai Mall: Improving Communication Strategy
PBN Hill+Knowlton Kazakhstan office has been retained by Esentai Mall, the biggest luxury and premium shopping mall in Central Asia, since May 2014.
PBN Hill+Knowlton Strategies serves as the press office and provides traditional media relations support, including media monitoring, press events, generation of news opportunities and arrangement of interviews and comments. We provide communications support for regular customer and KOL events. As part of our partnership, we develop and implement an integrated communication campaign to support the mall’s reconstruction and re-conception process. In addition PBN H+K Strategies is responsible for managing Esentai Mall’s social media accounts on the Instagram, VK.com and Facebook platforms. We’ve developed and successfully maintained a creative SMM strategy keeps the local community highly engaged and loyal.