Dolby: Making Noise on the Russian Market

In 2010, the global entertainment technology leader Dolby saw a significant business opportunity in the switch to digital broadcasting in Russia.
Dolby: Making Noise on the Russian Market
With little previous history in the country, Dolby hired PBN Hill+Knowlton Strategies to position the company as a committed investor with strong links to government decision-makers. PBN H+K Strategies designed and ran Dolby's stands at the two largest industry trade fairs, placed interviews in key business and sector media, organized a party for 300 broadcast industry VIPs, and brokered meetings for Dolby executives with key ministers and other government officials.