Dell: A Partner of Choice for Ukraine
Dell hired PBN Hill+Knowlton Strategies to position the company as the partner of choice for system integrators and distributors in Ukraine.
PBN H+K Strategies produced high-quality content that generated coverage in authoritative specialized media. We worked with key journalists on an individual basis, educating them during one-on-one meetings and arranging press tours to Monaco and London. The campaign was successful at positioning Dell as an industry leader, generating over 40 interviews and quotes with Dell executives and 300 quality articles.