Brand South Africa: Positioning South Africa as a Leading Emerging Market Player

Brand South Africa — the government body responsible for promoting South Africa’s economic, political and cultural opportunities — engaged Hill+Knowlton Strategies for a major campaign across 12 key markets, including Russia.
Brand South Africa: Positioning South Africa as a Leading Emerging Market Player
The campaign builds on the phenomenal success of the World Cup 2010 in putting South Africa on the global map, by positioning the country as a leading economic, political and cultural player.  In Russia, the firm helps organize trade missions, special events, news conferences and bilateral engagement.