Basic Element: Repositioning after Restructuring
Basic Element is one of Russia’s largest and most diversified companies. Basic Element hired PBN Hill+Knowlton Strategies to roll out its core positioning as a world-class, Russia-based, global corporation after the company restructured and retooled its operations into seven core sectors.
We conducted a multi-year Perception Study and employee research program to help define and refine Basic Element’s corporate positioning. We then wrote Basic Element’s corporate materials, conducted media relations in Russia and key markets around the world and implemented an internal capacity building program to equip the company with international best communications practices.