Anheuser-Busch: The Genuine Article
Anheuser-Busch retained PBN Hill+Knowlton Strategies to register and protect its trademarks in Russia, Kazakhstan, Moldova, and the Baltic states.
Anheuser-Busch had been in a long-standing global trademark dispute with the Czech brewer Budvar. PBN H+K Strategies conducted a comprehensive program of advocacy and educational programs aimed at government officials. This program succeeded in canceling Budvar's exclusive trademark rights and registering the Bud trademark in all six countries. Anheuser-Busch also retained PBN Hill+Knowlton Strategies during 2006-2009 to manage a number of tax issues and to introduce Bud to the consumer market in Russia.