Moscow, Russia, 26 April 2013
PBN H+K @ MoscowPRWeek
On April 22-26, the Russian capital played host to MoscowPRWeek 2013. The week-long annual event gathers together PR students, lecturers and specialists from across Russia for a series of master classes, training sessions, seminars and visits to PR agencies and departments.
PBN H+K has always played an important role in MoscowPRWeek and this year was no different.
On April 22, Evgenia Shipova, Corporate Communications Director, and Igor Tolkachev, Director of the Technology+Digital Practice, shared PBN H+K's experience and wisdom in story-telling and messaging, explaining the basic principles of putting together a campaign based on recent examples of client work.
The team spoke to an interested group of students about how to take Russian companies and products to the global markets and how to help international companies build their businesses, brands and reputations in Russia. On April 23, Maria Kuzkina, VP for Client Services, and Maria Lyamsheva, Marketing Communications Director, shared PBN H+K's best practice in creating and managing large-scale events and press conferences and working with the media. In a lively discussion, the two Mashas explained just what it takes to pull-off a successful event, revealing some of the secret recipes from the PBN H+K kitchen.
Client Services VP Maria Kuzkina explains what it takes to pull off a successful event.
As has now become tradition, two groups of students came to visit PBN H+K's Moscow office on April 24 and 25. The students toured the office and were given the chance to ask questions and find out what it's really like to work in a top international strategic communications agency.
"MoscowPRWeek is a great way to give back to the community by sharing our experience and expertise with the next generation of PR specialists. It's also an excellent opportunity to identify top talent," said Maria Kuzkina, VP for Client Services and Head of the Moscow Office.
We are always looking for talented, creative and results-oriented professionals to join our team. If you are interested in a career at PBN H+K, please email us at: email@example.com
More information about Moscow PR Week can be found here: http://www.mprw.ru