This article originally appeared in The Holmes Report, 27 September 2013
Norway's Statoil Expands WPP Relationship After Global PR Review
By Arun Sudhaman
STAVENGER, NORWAY—Norwegian oil giant Statoil has concluded its global PR review by retaining incumbent agency Hill+Knowlton Strategies and hiring WPP sibling RLM Finsbury.
The decision follows a multi-agency pitch, revealed earlier this year by the Holmes Report
. Last year, Statoil began the process by initiating a 'prequalification' RFI
The WPP firms secure the $3m business after contending against at least four other networks, including MSLGroup, Weber Shandwick and Ketchum, in the final phase of the review. 20 agencies were initially invited to present credentials.
Gambit H+K has worked for Statoil in Norway since 2006, expanding that business to international markets in 2008. The corporate communications brief covers five primary markets - Germany, UK, US, Canada and Norway - along with several 'second-tier' countries.
The review for the world's eleventh largest energy player focused in particular on corporate and financial communications, CSR and public affairs, along with emergency preparedness and crisis communication.
Once focused primarily on Norway, Statoil's global presence has expanded significantly in recent years, following major discoveries in the Norwegian Sea and Tanzania.
Among the leading contenders we have chosen two agencies that complement each other and match our future needs.” said Reidar Gjærum, corporate communication SVP at Statoil.
Read the full article at The Holmes Report.