23 April 2012
Hill+Knowlton Strategies Launches Influence Point
NEW YORK 23 April 2012 – Hill+Knowlton Strategies has launched a new service called Influence Point as part of the firm’s expanded product offering. The service is designed for companies looking to target a more niche audience of political, financial and media influences with online advertising.
In many corporate reputation, advocacy or B2B campaigns, the intended audience only represents a tiny slice of all impressions. With H+K Influence Point, companies can serve online ads directly to individuals identified as influencers. H+K's combined research and digital teams have developed a proprietary methodology for identifying universes of financial, media and political influencers. These audiences can then be served display, video and mobile ads. This allows companies to dramatically decrease wasteful spending on large online ad buys targeted at specific audiences, even on the most accredited news sites.
“H+K Influence Point fundamentally shifts how you run influencer-driven campaigns,” said Mark McKinnon, a seasoned political advisor and global vice chair of Hill+Knowlton Strategies. “We can now tailor targeting to the individuals you are trying to reach – creating more efficient advertising that finds the critical super-nodes in our real life social-networks.”
“Influence Point is another key strategic offering for H+K clients in the U.S. where we’re able to leverage insights and best practices from the political world,” said Dan Bartlett, president and CEO of H+K Strategies U.S. “We are confident in the positive difference this can have for our clients and look forward to seeing the results.”
The new offering will be led by Andrew Bleeker, global digital practice director at H+K, and Josh Hendler, H+K’s global chief technology officer. The service will be run in collaboration with H+K’s Research+Data Insights (RDI) organization.
Who are the trusted voices in politics, the media and the financial world? Influence Point will help you find them.