27 September 2012

Hill+Knowlton Strategies Australia Wins Eight Asia-Pacific SABRE Awards

27 September, 2012 - Hill+Knowlton Strategies Australia was recognized with two Gold and six Silver Awards at the Holmes Report Asia-Pacific SABRE Awards last night for work in tourism, pharmaceutical, consumer goods and social media.
H+K Strategies received a Gold SABRE Award for Marketing to Consumers (existing product) Campaign Restaurant Safety - Air New Zealand.

The agency also received a Gold SABRE Award for the best Pharmaceutical campaign for Know Your Own Skin: The Sun Burn Fades but the Skin Damage Remains - LEO Pharma.*

H+K Strategies also received the following Silver SABRE Awards for excellence in content creation:

Winner, Earned Media Broadcast for Tourism New Zealand
Winner, Creative Product Photography and Graphics for Tourism New Zealand
Winner, Digital Content Viral Video for Air New Zealand http://www.youtube.com/watch?v=2akTqEClXEo
Certificate of Excellence, Digital Content Viral Video for Tourism New Zealand
Certificate of Excellence in Special Event category for Air New Zealand
Certificate of Excellence, Earned Media Broadcast for OMO http://www.youtube.com/watch?v=zqEz0JtfelM
"It is fantastic to see the work we are doing for our clients across different sectors being recognized," said Sue Cook, Managing Director.

"The awards for Tourism NZ, Air New Zealand and OMO highlight that in an increasingly fragmented media environment, our messaging-led approach allows us to oversee the development of various types of content that deliver on our client's goals, connects with the target audience and makes the most of the channels available.

"Know Your Own Skin is a community awareness campaign to educate older Australians around the potential health risks of past sun damage. The campaign has worked to raise awareness of the importance of regular self-skin checks and further provide skin check tools for healthcare professionals to conduct patient checks."

The SABRE Awards recognize the best public relations campaigns from the world's fastest-growing public relations region. The winners were announced at the second annual Asia-Pacific awards dinner in Hong Kong.

*The "Know Your Own Skin" http://www.knowyourownskin.com.au/ program for LEO Pharma also won the best Community Program in the 8th PRIME Awards in September. The PRIME Awards recognize excellence within the Australian pharmaceutical and life sciences industry.