21 October 2012
H+K Addresses Analyst Relations Community at World’s Largest IT Research Event
Joshua Reynolds, co-lead of H+K’s global technology practice, is addressing a gathering of technology marketers and influencer relations specialists today at the Gartner Symposium in Orlando, FL.
The topic is how technology companies can best leverage third-party experts and industry analysts as part of a broader communications campaign. According to recent research conducted by Reaearch+Data Insights, H+K’s independent research organization, industry analyst reports and private consultations are the single most influential driver of new business leads and final purchase decisions for technology companies. In addition, analyst perspectives also play a key role in B2B social media campaigns.
Reynolds will share highlights of the RDI study as well as practical advice for how technology marketers can harness the power of third-party analysis to help drive revenue, reputation and thought leadership.
For more information on the Gartner Symposium in Orlando, click here