Insights

2 March 2015
The Russian authorities, after many years of delay, have finally passed legislation that should improve waste management in the country and encourage recycling. But at what cost for business, asks PBN H+K Strategies’ Associate Account Manager Vladimir Trofimchuk.
Originally published in The Holmes Report, 18 February 2015
The Echo Chamber looks at how Russia's public relations firms are coping with current economic conditions in an interview with our CEO, Myron Wasylyk.

 
1 August 2014
The bill forcing Internet sites to store personal data of Russian citizens in-country was signed into law on July 22. Online companies, including well-known firms such as Google, Facebook and Twitter, will have until September 2016, when the law takes effect, to meet the requirement. Internet companies will be required to move data on Russian users onto servers based in the Russian Federation or potentially face being blocked in the country. Legislators say the new law will encourage better data protection for Russian citizens.
26 June 2014
Last week’s Russian Pharmaceutical Forum, the twentieth to date organized by the Adam Smith Institute, attracted officials and executives from Russian and international pharmaceutical manufacturers, distributors, pharmacy chains and industry associations, as well as journalists, patient organizations and others who follow one of the most dynamic industry sectors in the country.
25 June 2014
Known as the “Olympics of the oil and gas industry,” the 21st World Petroleum Congress attracted more than 5,000 delegates to Moscow last week – the group’s largest gathering ever.
Originally published in The Holmes Report, 25 May 2014
The corporate reputations of companies listed on the New York Stock Exchange’s S&P500 account for close to $3.7 trillion in value, or 21 percent of total market capitlization, according to the seventh annual study published today by intangible asset specialist Reputation Dividend, which also found that the value of these corporate reputations has more than doubled in five years.
2 April 2014
It’s great being a professional news and social media analyst. It means I can have a conversation with anyone on just about any current topic. My job broadens my horizons everyday. Requests from clients and colleagues make me dig deep into a broad range of topics. A true media analyst can talk about anything from the latest mobile phone to the most recent developments in the Arctic.
31 March 2014
Myron talks about his goals as PBN H+K’s CEO, growth opportunities and the impact of tensions between Russia and Ukraine
7 February 2014
It’s early to say if the Sochi Games will be a crowning achievement for modern Russia or “a black hole into which are sucked expectations, hopes, privacy, dignity and nausea,” as ESPN talk show host Keith Olbermann declared this week.
7 February 2014
On February 7, a glittering ceremony saw the opening of the 2014 Winter Olympic Games in Sochi, already billed as the most expensive Games in history. It also represents a coming of age for democratic Russia, the first Olympics it has hosted since the break up of the Soviet Union.
21 January 2014
By Peter Necarsulmer, Executive Chairman, PBN H+K Strategies
13 November 2013
Russia has climbed 19 spots in the “Doing Business-2014” report published by the International Finance Corporation (IFC) and the World Bank (WB), moving up from 111th place to 92nd out of 189 countries. Russia also finished a close 3rd behind Ukraine and Rwanda in demonstrating the most overall improvement according to the World Bank’s economic indicators. Ukraine climbed a remarkable 28 spots in this year’s study, and Kazakhstan reached the top 50 in the global ranking.
This article originally appeared in Adweek, 10 November 2013
In 1978, Martin Sorrell had just started working with the Saatchis, where, as group finance director, he was the architect of the agency acquisitions that would reshape modern advertising. After investing in Wire and Plastic Products in 1985 (the basis for WPP, where he has served as CEO ever since), Sorrell was prescient in identifying changes impacting the industry, whether consolidation, emerging markets or new technologies. In this chat with Adweek, he shares his thoughts about where the industry is headed, what he thinks of Publicis Omnicom Group and his own plans for the future.
6 November 2013
In October, the Russian government submitted to the State Duma a bill comprised of constitutional amendments that would combine Russia’s Supreme Court and Supreme Arbitration Court. President Putin had previously proposed the merger during the St. Petersburg International Economic Forum in June, saying it was necessary “to ensure unified approaches to the solution of disputes” involving individuals, government bodies and organizations. Lawmakers are expected to debate the bill this autumn.
23 October 2013
As traditional media models change, stakeholder expectations are evolving all across the corporate spectrum. Readily available information about companies has bred overwhelming interest in corporate values. Against this backdrop, the most enduring and successful companies will be those that can effectively communicate the substance and relevance of their unique character.
15 October 2013
On September 30, the Russian Ministry of Health submitted a draft bill to the State Duma that would criminalize the production and sale of counterfeit medicine and medical products.
14 October 2013
Brands used to have voice-overs. Now they have voices. Brands used to have logos. Now they have images. Brands used to push messages. Now they must communicate character.
7 October 2013
​Conventional wisdom holds that companies that adopt sustainable practices will perform better, in the long run, than their competitors. Do the right thing for the environment, your employees and the larger community, the thinking goes, and you’ll be recognized and rewarded for it by consumers, investors and other stakeholders.
4 October 2013
Since Russia joined the World Trade Organization (WTO) in late August 2012, the past year has witnessed varying levels of compliance with the country’s WTO agreement. Immediately following the one-year mark in September 2013, Russia demonstrated additional forward movement by joining the Information Technology Agreement (ITA) and reducing a large number of tariffs on other goods.
26 September 2013
For the first time in its post-Soviet history, Kazakhstan held elections for akims (mayors) of cities, towns and villages during the week of August 5-9, 2013. Traditionally, the government has appointed these 2,400+ akims, but the recent adoption of Kazakhstan’s 2050 Strategy called for local elections as an important step in Kazakhstan’s democratization process.