13 November 2012

Technology Decision Makers: Driving Revenue, Reputation and Word of Mouth

According to a new study from Hill+Knowlton Strategies, top executives and IT managers increasingly look to their peers and industry experts when making business-to-business (B2B) technology purchases, and social media is playing a growing role in driving revenue and reputation for technology companies. While traditional media continues to be important in tech sector communications, commentary from peers and experts is now the top driver of B2B technology sales, and can even impact how executives view their own business priorities.
In a recent survey conducted by Research+Data Insights (RDI), a division of H+K Strategies, 813 IT purchase decision-makers in the US and UK, including C-Suite executives and IT managers, were asked a series of questions to reveal which communications channels most impact their decision to purchase technology solutions, and what would persuade them to personally participate in the online social media. The results may surprise you…