To achieve success in today's world, companies and institutions must look beyond traditional sources of insight and advice. At PBN Hill+Knowlton Strategies, we believe in the growing power and importance of the public.
As Hill+Knowlton Strategies Global Chairman and CEO Jack Martin has stated, "our goal is to put the public back into public relations." This commitment shapes every area of our professional practice and is central to the advice we provide our clients.
On a global scale, the public is now connected in ways that put the reputations of corporations, institutions, products and high-profile individuals in its hands. There is no longer a single "stakeholder" or set of distinct "publics" to deal with separately or one-by-one. The public — fully empowered by social media, the Internet and live television — is increasingly a collective, united force that must be factored into decisions made at the highest levels of leadership.
Because the public is no longer bound by geographic borders or limited by language or culture, mediation by third parties is no longer the norm. The old filters and boundaries don't apply. Our clients are demanding multinational strategies to address the risks and rewards associated with corporate and brand reputations. H+K Strategies has built a platform to meet these demands and to grow with our clients in this new and exciting landscape where the public comes first.